![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/9ace2ded-ba5c-4625-ae5e-08da1e8d6540_rw_3840.jpg?h=c75d2775ec3d4ca5cf9369134813cc17)
A Virtus é uma ótica pernambucana jovem, moderna e bold que buscava com um novo redesign reimaginar e desafiar os padrões do seu nicho através de uma abordagem mais audaciosa e vibrante.
A partir desse ponto, foi criada uma identidade visual mais refinada quando comparada à antiga, porém mantendo traços importantes para a marca, como a presença de um símbolo e uma tipografia estilizada. Com isso, o logotipo novo carrega traços mais brutalistas, representado através de um símbolo que une o olho e a letra inicial da marca.
Virtus is a young, modern and bold optician from Pernambuco/Brazil that sought to reimagine and challenge the standards of its niche with a new redesign through a more audacious and vibrant approach. From that point on, a more refined visual identity was created when compared to the old one, but maintaining important features for the brand, such as the presence of a symbol and stylized typography. As a result, the new logo carries more brutalist features, represented through a symbol that combines the eye and the brand's initial letter.
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/b2a96795-f339-4b32-a87d-d4a0c5e64c40_rw_3840.jpg?h=4764364e6fba38b5c1374b85e715f3a2)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/00c105d2-adca-45d3-a378-4b1e8adfb56c_rw_3840.jpg?h=9b617b4471684320dffecaf8f28faa5a)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/9d7ea628-c52e-464e-8edd-ce9cbf81c17a_rw_3840.jpg?h=b5915d6236a45c41e25eec2d47f8ba60)
A gente te enxerga.
Nas cores temos tons vibrantes e coloridos de azul, laranja e roxo e nos grafismos a representação da luz através de um pattern com linhas verticais irregulares, além dos stickers que podem trazer o logotipo e slogan da marca, resultando assim em uma identidade jovem e moderna.
We see you. In the colors we have vibrant and colorful tones of blue, orange and purple and in the graphics the representation of light through a pattern with irregular vertical lines, in addition to the stickers that can feature the brand's logo and slogan, thus resulting in a young and modern identity .
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/d28c9c40-6840-49a6-945d-90509e662620_rw_3840.jpg?h=144639ee1e3e421fb481b4dae70250c5)
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![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/f63db623-3088-4265-af02-b3dc835cfb1a_rw_3840.jpg?h=b5dcdaaa08b34c1bff2f07255c60826d)
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![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/9eaa3947-1636-43ac-b0e1-9b1a67435404_rw_3840.jpg?h=3d7918a787fd174ce67f25fb3dde7361)
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![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/a0583606-b048-4f4f-bc59-455184736214_rw_3840.jpg?h=0a14cff432f3eb1f4534416090f6d146)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/8f438545-75c5-4175-9b33-5ee496edab8b_rw_3840.jpg?h=4ee7f3c8e8558eede99597b884031a37)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/34d5a9e6-27db-4ff5-b6f7-1fb490ea068b_rw_3840.jpg?h=fdfa410473fcc85f373819ee44ac3e60)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/397bacdb-2713-43e4-a21b-7e5411c34989_rw_3840.jpg?h=37fd574915090ea6e40fae42eaf95a6e)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/7c35c742-e314-496d-960a-32153db04b3d_rw_3840.jpg?h=6d89e91570025f3c34ba85514e59b628)
![](https://cdn.myportfolio.com/14de0db3-4aaa-4f74-b669-d4fcc9a3ce5d/a63c8c1f-1603-4654-9a5d-5349a20240b2_rw_3840.jpg?h=4aa31b1bd7428f7e0ff30f6300f8221b)
Ficha técnica
Design - Identidade Visual / Visual Identity: Lucas Barreira
Fotografia / Campanha de lançamento 07.24
Direção criativa: ZOZA Creative (@zozacreative) e Victor Souza de Lima (@victorsouzadelima)
Foto: Gabriel Ramos (@gabrielramosph)
Modelos: Gabriela Queiroz (@gabqueif) e Lucas do Carmmo (@lucasdocarmmo)
Direção criativa: ZOZA Creative (@zozacreative) e Victor Souza de Lima (@victorsouzadelima)
Foto: Gabriel Ramos (@gabrielramosph)
Modelos: Gabriela Queiroz (@gabqueif) e Lucas do Carmmo (@lucasdocarmmo)
Obrigado! Thanks for watching!
Follow me on Instagram → @lucasbarreira.design
Email → falecomlucasbarreira@gmail.com
Website → www.lucasbarreira.me