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PT
A Superia é uma indústria gráfica especializada em embalagens e sacolas de papel com 35 anos de existência localizada em São Paulo, Brasil.
Com o objetivo de transmitir modernidade e profissionalismo para marcar um novo posicionamento, o projeto de redesign da Superia revela o significado do seu nome em forma de símbolo. Superia é algo elevado, superior e que atinge um degrau máximo. Pensando nisso, foi desenvolvido um símbolo que representasse uma forma com perspectiva e que transmitisse crescimento, mostrando avanço e trazendo dois elementos principais: a embalagem, mais especificamente uma caixa, principal produto da marca, em conjunto com a letra S centralizada. Para reforçar ainda mais o nicho de atuação, a identidade visual trás como elemento gráfico linhas que representam uma faca de corte/gabarito e cores que se destacam em relação aos seus concorrentes. Uma identidade única, moderna e técnica.
EN
Superia is a 35-year-old printing company specializing in packaging and paper bags located in São Paulo, Brazil.
With the aim of transmitting modernity and professionalism to mark a new positioning, Superia's redesign project reveals the meaning of its name in the form of a symbol. Superia means something elevated, superior and reaching a maximum degree.With that in mind, a symbol was developed that represented a shape with perspective and that conveyed growth, showing progress and bringing two main elements: the packaging, more specifically a box, the brand's main product, together with the centralized letter S. To further reinforce the niche of activity, the visual identity brings as a graphic element lines that represent a cutting knife / template and colors that stand out in relation to its competitors. A unique, modern and technical identity.
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